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About Naughty Doughy
Naughty Doughy is a narrative-focused simulation game developed by Good Flicks and released on December 13, 2025, for PC and Mac. The game tasks you with running a bakery while managing the personal lives of three distinct female characters. Each has their own goals, relationships, and emotional arcs that intertwine with the business. The single-player experience blends resource management, like baking and inventory, with dialogue-driven choices that shape relationships and story outcomes. Think of it as a cross between a life-sim and a visual novel, where business success and personal connections are equally important.
Gameplay
You spend most sessions balancing tasks: baking pastries, managing staff, and interacting with customers to boost profits. The real depth comes from managing the three female leads. Their daily needs, like mood and energy, affect bakery performance. You unlock new story beats by completing quests tied to their personal goals, like helping a character pursue a music career. Choices in conversations and gift-giving influence relationships, which in turn unlock different endings. The interface is simple but methodical, with mini-games for baking and a calendar system to track tasks. Progression feels slow but deliberate, rewarding attention to both business and character dynamics.
What Players Think
Naughty Doughy holds an 8.2/10 average rating from 2,300 PlayPile users, with 32% completing the full story in 18 hours. The Metacritic score is 74, leaning positive but with caveats. 72% of players describe the game as “charming,” while 24% call it “overly slow.” Completion rates for achievements hover at 28%, with 45 total unlocks. Price points at $19.99, making it budget-friendly but criticized for its grindy early-game phase. A top review notes, “The character arcs are heartfelt, but the bakery management can feel tedious.” Average playtime sits at 18 hours, with 35% of players investing over 25 hours to max out side quests.
PlayPile's Take
If you like slow-burn stories and character-driven systems, Naughty Doughy is worth the $19.99 asking price. The 45 achievements and branching narratives add replay value, though the steep early-game learning curve might deter some. It’s a better fit for players who enjoy visual novels with light simulation elements than hardcore business sim fans. The 18-hour average playtime means it’s not a time sink, but 28% achievement completion shows some tasks feel underwhelming. Stick with it if emotional storytelling and bakery aesthetics matter more than speed.
Game Modes
Single player
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