A Clever Label

About

A Clever Label is an interactive documentary that lets players dig into real-world connections between anti-LGBTQI groups, politicians, and organizations in Australia. Designed for PC and VR, it follows a nonlinear format where you click through links, documents, and interviews to trace how these entities overlap. Host Michela Ledwidge guides the experience but leaves analysis up to you, letting you chase threads about funding, events, or individuals. The interface feels like a digital archive, with menus and pop-ups that reveal networks behind the scenes. The game stands out for its bold subject matter and hands-off approach. Instead of dictating conclusions, it offers a database of verified information, encouraging players to map relationships themselves. Community reviews note its educational value, with many calling it a "disturbing but necessary look" at political lobbying tactics. While some find its sparse presentation dry, others praise its transparency, every claim is linked to sources. A smaller audience than typical indie games, but those who engage walk away with a clearer view of how influence operates in the shadows.

Storyline

There is are highly organized, well-connected, well-funded, secretive organisations using Christianity as a smokescreen and LGBTQI people as a focus for fear, uncertainty and doubt, in order to wield hidden influence on the social and democratic fabric of Australia. A Clever Label is a documentary experience that enables audiences to unearth hidden connections between anti-equality lobbyists, senior Australian politicians and international organizations. Unlike a traditional documentary with a fixed narrative and one-way communication, Documentary host Michela Ledwidge invites audiences to independently follow threads that intrigue them to form their own conclusions.