Halo 4: King of the Hill Fueled by Mountain Dew

About

This mobile shooter overlays the Halo 4 universe on real-world locations using augmented reality. Players move their devices to navigate maps and battle enemies while collecting items tied to 7-Eleven, Doritos, and Mountain Dew. The single-player campaign features a short story and limited weapons, with objectives that push brand placements into gameplay mechanics. The game’s most memorable trait is its oddball partnership with fast food and snack brands. While the AR tech feels dated by modern standards, the scavenger-hunt style of play worked surprisingly well in 2012. A niche experiment that blended franchise loyalty with real-world rewards, it lasted just one month before retiring.