Howie Go Viral

About

Howie Go Viral is a mobile strategy game that tasks you with tracking down comedian Howie Mandel by luring him with items he loves. As a self-proclaimed germaphobe, Howie avoids contact until you offer him protective gear like hand sanitizer, gloves, or hazmat suits. Using augmented reality, you navigate real-world locations to collect these "Lures," customize your avatar, and take selfies with the evasive host. The game blends automated movement with manual exploration, letting you teleport between spots while working toward viral fame by advancing through levels. The game’s quirky concept and lighthearted execution stand out, pairing Mandel’s public persona with playful mechanics. While the AR elements and customization options add charm, the reliance on in-app purchases for progression may affect long-term engagement. With over 100,000 downloads since release, it appeals to casual players looking for a silly, low-stakes mobile experience. The humor lands best when you’re matching Lures to Mandel’s quirks, though the formula leans familiar, think Pokemon Go with a comedy twist.

Storyline

Howie is trying to avoid you. He is a germaphobe. But you can lure him in. Got hand sanitizer? A face mask? Hazmat suit? Unlock the Howie Mandel coin to try to infect Howie with the next hilarious disease. Pose of selfies, customize your game character, advance levels, inoculate Howie against other players. Just have fun - infecting.