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Raw Thrills

United States Founded 2001 Website

Raw Thrills, Inc. is an arcade game entertainment company based in Skokie, Illinois. It is best known for developing arcade games based on films. Raw Thrills was founded in 2001 by Eugene Jarvis, Deepak Deo, and Andrew Eloff. The staff also consists of other former Midway Games employees. Currently the staff runs around 25 employees, most of whom have been with the company for the majority of its existence. Early on, the company made games for IGT including Super Times Pay Poker, Multi-Play Blackjack, and Turbo Reelette with later games involving modifications of the Super Times Pay engine. Raw Thrills' first independent coin-op game was Target: Terror, a light-gun shooter game which was later upgraded to Target: Terror Gold (also known as Target: Force) featuring bonus levels, end-of-round awards, and other performance enhancements. Target: Terror was the first gun game designed under the direction of Eugene Jarvis. Cruis 'n Blast arcade cabinets, released by Raw Thrills in 2017 The company's second game was The Fast and the Furious, a racing game based on the Universal Studios movie of the same name. Tsunami Visual Technologies later made a motion version of the game for large family entertainment centers. In 2006, Raw Thrills published two titles: Big Buck Hunter PRO, developed by Play Mechanix; and The Fast and the Furious: Super Bikes. Raw Thrills released in 2007 a sequel to The Fast and the Furious titled The Fast and the Furious: Drift. They also released a continuation of the successful Big Buck series, Big Buck Safari in three different configurations which included a standard 27" cabinet, a 42" LCD version and an 8'x6' projected screen Theater version. They would also release a new update to Big Buck Hunter Pro with Big Buck Hunter Pro: Open Season in 2009. After the success of their Fast and Furious DRIFT racing title, the company set their sights on kart-style racing with Nicktoons Nitro. The game featured licensed characters from various Nickelodeon cartoon shows including SpongeBob SquarePants, Timmy Turner, Avatar Aang, Invader Zim, Jimmy Neutron, and Danny Phantom. Also in 2009, Raw Thrills teamed up with Konami and Activision to produce Guitar Hero Arcade. Raw Thrills engineered the game while Konami and Activision were involved to cover patenting and licensing issues respectively. The game was a solid success selling over 2000 units in just three months. In January 2009, it was revealed that Raw Thrills and Specular Interactive came together to produce a spiritual successor to the Midway arcade racer Hydro Thunder with a game entitled H2Overdrive. Specular Interactive was made up of several ex-Midway employees who had worked on Hydro Thunder and this led to H2Overdrive maintaining many of the ideas that Hydro Thunder had in place while adding in some new elements such as achievements, a leveling up system and improved physics. It also received high praise from critics. The original version of H2Overdrive came in a cabinet sporting a 42" LCD HD monitor and in March 2010 they produced a 32" version for smaller venues. A motion-based version was also produced in November 2009 that was being handled by Namco Bandai Games and UNIS. UNIS also holds the rights to distribute the game in China. In March 2010, Raw Thrills and Play Mechanix released Terminator Salvation, a deluxe light-gun shooter based upon the film of the same name that was released to theaters in May 2009. The game received early praise from arcade operators as it exceeded earnings expectations during testing.

Raw Thrills at a Glance

Raw Thrills is an American company founded in 2001 that specializes in arcade entertainment. Based in Skokie, Illinois, the firm was established by Eugene Jarvis and others who previously worked at Midway Games. They currently employ about 25 people, many of whom have been with the studio for most of its history. The publisher has released a total of 34 games on PlayPile, with 27 titles under their publishing credit and 22 as developers. Their output spans from 2004 to 2025, showing a clear shift in production volume over time. They released five games during the 2000s, jumped to twenty titles in the 2010s, and have eight releases in the 2020s so far. The company focuses heavily on arcade hardware, with 33 of their listed titles built for that platform. They also have single releases for PlayStation 4, PC, Xbox One, Xbox Series X|S, PlayStation 5, Nintendo Switch, Wii, and legacy mobile devices. Their game library leans toward specific genres, particularly Arcade with 21 entries, followed by Racing with 11 and Shooter with 10. A significant portion of their work involves film licenses. Early independent efforts included Target: Terror in 2004, a light-gun shooter that received poor reviews with a score of 26.7 out of 100. They followed this with The Fast and the Furious racing game based on the Universal Studios movie. Quality varies across their catalog. The average IGDB rating for four rated titles sits at 60.7. One title stands out as great with an 80 score, while two others are good. However, one entry falls into the poor category. Cruis'n Blast from 2017 is their highest-rated game with a score of 80. Halo: Fireteam Raven from 2018 scored 73, and Teenage Mutant Ninja Turtles Arcade: Wrath of the Mutants from 2024 holds a 63. Recent releases include Angry Birds Boom! in November 2024 and Godzilla Kaiju Wars VR in May 2024. They also released Fast & Furious Arcade in October 2022. In the early years, they worked with IGT on casino games before moving to coin-operated machines. Their second game was a racing title tied to The Fast and the Furious franchise. By 2009, they collaborated with Konami and Activision on Guitar Hero Arcade, which sold over 2000 units quickly. They also produced H2Overdrive in 2010 as a spiritual successor to Midway's Hydro Thunder. This game received high praise from critics for its physics and leveling system. In March 2010, they launched Terminator Salvation, a deluxe light-gun shooter that exceeded earnings expectations during testing. The company continues to release new titles through 2025 with upcoming projects like Godzilla Kaiju Wars Deluxe.

34
Total Games
60.7
Avg Rating
2004
First Release
2025
Latest Release

Genre Breakdown

Arcade
42%
Racing
22%
Shooter
20%
Hack and slash/Beat 'em up
4%
Fighting
2%

Platform Spread

Arcade
33
PlayStation 4
1
PC (Microsoft Windows)
1
Xbox One
1
Xbox Series X|S
1

Release Timeline

2000s
5
2010s
20
2020s
8

Rating Distribution

1
80-100
2
60-79
0
40-59
1
0-39