
The Creative Business Unit I is an internal development division within Square Enix led by Yoshinori Kitase. It focuses on Final Fantasy single-player titles, spin-offs, SaGa and Kingdom Hearts.
Square Enix Creative Business Unit I operates as an internal development division founded in 2019 under the leadership of Yoshinori Kitase. This team focuses on single-player role-playing games within major franchises like Final Fantasy, Kingdom Hearts, and SaGa. They have developed fifteen titles since their formation, with no credits listed solely as publishers. Their output has grown significantly from two games in the 2010s to twelve releases in the 2020s. The unit maintains a strong presence on PlayStation 4, PC, and Nintendo Switch, with nine games available on each platform. They also support PlayStation 5, Android, and iOS devices, while reaching Xbox One and Series X|S users with smaller catalogs. Their genre focus is heavily weighted toward role-playing games, which account for all fifteen of their releases. Adventure titles make up the second largest category with seven entries, followed by hack and slash or beat 'em up games at two titles each. Quality trends show a generally positive reception across their rated works. The average IGDB score stands at 79.1 out of 100 based on eleven reviewed titles. Six of these received great ratings above 80, while four earned good scores between 60 and 79. One title fell into the mixed range, and none dropped to poor status. Their highest-rated releases include Dungeon Encounters from 2021 at 90/100 and Final Fantasy VII Rebirth from 2024 at 89.5/100. Other standout titles are Final Fantasy VII Remake (88.6), Kingdom Hearts III (82.4), and NEO: The World Ends with You (81.9). Recent releases like SaGa: Emerald Beyond and Tactics Ogre: Reborn continue this pattern of solid performance, though some later entries in the series have shown slight variation in score.














