
SIMS was founded as a collaboration between Sega and Sanritsu, who had previously acted as a subcontractor for Sega mainly in the arcade market. The last game to be developed under the Sanritsu label was Fantasy Zone Gear for Sega's Game Gear. Upon the foundation of SIMS, 50 of Sanritsu's staff were transferred to the new company, which programmed and ported games for most of Sega's platforms in the nineties. At the same time, Sega took over the entire ownership of the company. However, on June 25, 2004 the president of SIMS, Noboru Machida, took back all the stocks and the company regained its independence.
SIMS is a Japanese developer and publisher founded in 1991 through a partnership between Sega and Sanritsu. The studio began with 50 staff members transferred from Sanritsu, a company that previously worked as a subcontractor for Sega in the arcade market. For much of the 1990s, SIMS served as an extension of Sega by programming and porting games across almost all of their platforms during that decade. Sega held full ownership of the company until June 25, 2004, when president Noboru Machida bought back all the stocks to restore the firm's independence. The catalog on PlayPile contains 39 titles released between 1992 and 2020, with a clear shift in output volume over time. The company was most active in the 1990s with 18 games, followed by 13 releases in the 2000s. Production slowed to 7 games in the 2010s and reached just one title in the 2020s. Their work spans a wide variety of genres, though they focused heavily on sports with 11 titles and simulators with 9 others. They also produced arcade games, puzzles, adventures, fighting games, RPGs, and strategy titles. Platform support shows a strong historical link to Sega hardware. Seven games were made for the Sega Saturn, while six each went to the Game Gear and PlayStation 2. Later years saw releases on the Nintendo 3DS, Switch, Wii, PSP, WonderSwan, and even a single title for the PlayStation 5. Despite this broad reach, their critical reception remains modest. The average IGDB rating across two rated titles is 61.5 out of 100. This breaks down into one game rated as good and another as mixed, with no titles reaching great status. Super Ping Pong Trick Shot from 2017 holds the top spot with a score of 73. In contrast, Let's Fish! Hooked On from 2012 scored only 50. Recent years show very limited activity compared to their earlier decades. After releasing Dangerous Road in late 2016 and Super Ping Pong Trick Shot in October 2017, the studio released Dungeon Shooting in January 2020. This final entry suggests a quiet end to their long production history.






































